Why should I use Gallup's Q12 survey to measure employee engagement in my company?

Gallup's Q12 employee engagement survey enables managers and employees to focus on the workplace elements they can directly improve. The Q12 survey measures the actionable issues for management, issues predictive of attitudinal outcomes such as satisfaction, loyalty, and pride. Gallup's Q12 measure of engagement effectively predicts key business outcomes, too, in the expected direction (e.g., poor scores predict poor outcomes). By measuring baseline performance against the results from the Gallup Q12 survey, and ensuring follow-up action, managers and their employees can make "This is a great place to work!" a reality.